About us

We’re writing a new underwear story

Unreal comfort
Made for everyone
Good for the planet

Unreal comfort

We believe that the materials that touch our skin should be as comfortable as possible, wherever life takes you. That’s why our styles come in a range of fabrics—from seamless Universal that disappears under clothes to Cozy Waffle’s plush comfort—that keep you comfy on every occasion.

Made for everyone

Everybody deserves to express themselves however they choose—we’re all unique. Bringing as many people to the Parade as we can is core to our mission, and we celebrate our community’s diversity. We’re also always open to feedback from you to expand our size-inclusive, gender-inclusive options.

Good for the planet

There’s no Parade without our planet! We strive to make all of our products from reclaimed, recycled, responsible, renewable or regenerative materials. This also means we produce limited-edition drops—we’ll only create more if you want us to.

Our sustainability pledge

You choose where we give back

We give you the power

to donate 1% of your order to nonprofits we believe in. This is what you helped us accomplish last year →
40 weeks of free therapy

for Black women and Queer and Trans youth with Loveland, Trans Wellness Center and Out Youth.
2.5 months of shelter & hot meals

for 100 LGBTQIA+ youth with Ali Forney, Lost-N-Found Youth and Attic Youth Center.
Free breast cancer exams

for Black women with Black Women's Wellness and Planned Parenthood of Massachusetts.
1 month of sexual health education

for 650+ teens with WHEDco, The Black Womens Health Alliance and Vancouver Options for Sexual Health.
6000+ trees planted

and more to come when you post in your SuperSoft using #paradeplants.

From our Founder

For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.

Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it. With you, we’re rewriting the American underwear story—in full-spectrum color.

Cami Téllez

CEO, Parade