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The internet’s favorite underwear

Browse all our best-selling underwear—from seamless styles, barely-there thongs, natural fabrics, and more in colorful fabrics and prints.

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“It was the first time I’d seen everyday panties that actually felt interesting.”

Sustainable Creative Basics

There’s no Parade without our planet

We strive to make all of our products from reclaimed, recycled, responsible, renewable or regenerative materials.

Our sustainability actions

The Latest

Recycle Your Underwear With Second Life by Parade

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Our Climate Impact Plan

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Want $$ for Your Sustainability Work? Meet Project Parade

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